UWA and Avid Collaborate for Audio Innovation at IBC 2025
Amsterdam, Monday, 8 September 2025.
The UHD World Association and Avid announce a partnership at IBC 2025 to integrate the Audio Vivid standard into professional workflows, enhancing audio quality and efficiency in broadcasting.
Introduction to the Collaboration
The UHD World Association (UWA) and Avid have announced a strategic partnership at the International Broadcasting Convention (IBC) 2025, aimed at integrating the Audio Vivid standard into professional audio workflows. This initiative is set to enhance audio quality and operational efficiencies in broadcast settings, marking a significant step in the evolution of immersive audio technology from theoretical frameworks to practical industry applications [1][2].
Technical Specifications and Advancements
Avid will showcase a specially configured Pro Tools workstation at IBC 2025, which supports the Audio Vivid standard. This integration is facilitated through Avid’s immersive SDK, providing native support for object-based spatial audio workflows. This advancement enables professionals to utilize powerful new tools for immersive production, positioning UWA and Avid at the forefront of audio innovation [1][2].
Impact on European Market
The collaboration is particularly relevant to the European market, where there is a growing demand for high-definition audio standards in professional environments. The integration of Audio Vivid with Avid Pro Tools is expected to streamline production processes across the continent, offering enhanced audio fidelity and efficiency in broadcasting and post-production workflows [2][3].
Comparative Analysis
In comparison to other audio standards, Audio Vivid offers a more open and flexible architecture that is well-suited for the evolving needs of the industry. The partnership with Avid ensures that this standard can be seamlessly integrated into existing workflows, providing a competitive edge over other solutions that may not offer the same level of interoperability or audio quality [1][3].
Future Prospects and Demonstrations
UWA will host exclusive demonstrations at IBC 2025, including an immersive Audio & HDR VIVID space, to showcase how these open standards are transforming professional audio and video workflows. These demonstrations are expected to highlight the practical benefits of the Audio Vivid integration, further solidifying UWA and Avid’s leadership in the industry [2][3].