Cerillion Launches Innovative Promotions Engine to Boost Telecom Engagement

2025-04-29 business

London, Tuesday, 29 April 2025.
On April 28, 2025, Cerillion introduced a cutting-edge promotions engine designed to transform telecom customer engagement and revenue generation by enhancing agile promo management capabilities.

Next-Generation BSS/OSS Innovation

The latest release, Cerillion 25.1, introduces significant advancements in business support systems (BSS) and operations support systems (OSS), featuring AI-powered intelligent assistants including Bill Intelligence, Sales Assistant, and Promotions Assistant [1]. This strategic enhancement comes as Cerillion continues to strengthen its position as a leading provider of billing and customer management systems across approximately 80 customer installations in roughly 45 countries [1].

Financial Performance and Market Impact

Cerillion’s market momentum is evidenced by its strong financial performance, with recent half-year revenue reaching approximately £20.9 million and adjusted EBITDA of £10.0 million as reported in April 2025 [7]. The company’s robust financial health is further demonstrated by its increased net cash position of £31.0 million [7]. A new contract valued at $11.4 million has bolstered the company’s customer pipeline, signaling strong market confidence in Cerillion’s solutions [7].

Operational Efficiency Gains

The company’s Skyline platform has demonstrated significant operational benefits for clients, reportedly reducing operational costs by over 33% and improving cash collection cycles by an average of 4 days per month [6]. CEO Louis Hall emphasizes that without sophisticated promotional capabilities, communications service providers risk missing crucial opportunities for customer loyalty enhancement and revenue maximization [1].

Strategic Market Positioning

Cerillion’s latest innovation positions the company at the forefront of the digital transformation wave in telecommunications. The platform supports both traditional and digital channels, enabling customized offers for various customer segments [8]. The company’s focus on digital transformation is particularly significant as it aids telecom businesses in their evolution from traditional Communications Service Providers (CSPs) to Digital Service Providers (DSPs) [6].

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BSS OSS