Hisense Showcases Innovation as Official Partner at Cannes
Cannes, Saturday, 17 May 2025.
Hisense, as a partner of CHINA NIGHT, presented their latest electronic innovations at Cannes, highlighting their strategic push into Europe and showcasing advanced technology like the 100-inch U7 Series TV.
Strategic European Showcase
On May 15, 2025, Hisense transformed the iconic Plage des Palmes into an impressive technology showcase, demonstrating their commitment to the European market [1]. The company’s position as a global leader is well-established, ranking second worldwide in total TV shipments from 2022-2024 and achieving the top position in the 100-inch and above TV segment for 2023-2024 [2][3].
Advanced Technology Display
The centerpiece of Hisense’s presentation was their flagship 100-inch U7 Series TV, featuring Mini-LED Pro backlighting and Hi-View AI Engine PRO technology [1]. The display capabilities were complemented by two 65-inch models showcasing AI-driven contrast enhancement for film trailers. The innovative ASKO Wine Climate Cabinet, accommodating 190 bottles across three independent temperature zones with integrated Vivino support, demonstrated Hisense’s versatility in smart home applications [4].
Expanding Global Presence
The timing of this showcase aligns with Hisense’s broader international strategy, as evidenced by their recent appointment as the first official partner of the FIFA Club World Cup 2025™ [1]. This partnership, combined with their presence at Cannes, reflects a calculated approach to building brand visibility in premium markets [alert! ‘Future event status pending’]. On May 14, 2025, Hisense further strengthened their position by presenting the PX3-PRO TriChroma Laser Projector at the China Film Forum, showcasing their prowess in professional-grade display technology [2].