Hisense Secures Second Place in Global TV Market with 14% Share for 2024

2025-01-28 business

Qingdao, Tuesday, 28 January 2025.
In 2024, Hisense held a 14.06% share of global TV shipments, maintaining its second-place ranking worldwide for the third consecutive year amid high demand for large screen TVs.

Record Growth and Market Dominance

Hisense demonstrated exceptional performance with an 11.9% year-over-year increase in shipments [1][3]. The company has particularly excelled in the premium segment, securing a commanding 47% market share in the 100-inch-and-above TV category [1], establishing itself as the undisputed leader in large-format displays. This success comes as the global TV market shows signs of recovery, following a 2.1% decline in 2023 [2].

Technological Innovation Driving Success

At CES 2025, Hisense unveiled groundbreaking products that showcase its commitment to innovation [1][6]. The company introduced a revolutionary 116-inch TriChroma LED TV featuring RGB Local Dimming Technology, capable of displaying 97% of the BT.2020 color gamut [6]. Additionally, Hisense presented its first consumer-ready 136-inch MicroLED display, incorporating over 24.88 million microscopic LEDs [6]. Both flagship models boast impressive peak brightness levels of 10,000 nits [6][3].

Competitive Market Positioning

Hisense has successfully positioned itself in the market by offering superior value compared to traditional premium brands [4]. The company’s TVs, particularly the U8N Series, have gained recognition for exceptional picture quality and advanced technologies [5]. According to David Gold, Vice President of Hisense International, the company’s success in 2024 was driven by ‘passion, dedication, and innovation’ [1][3].

Future Outlook and Strategic Direction

Looking ahead, Hisense is strengthening its position through strategic partnerships and technological advancement [7]. The company’s role as an official partner of the FIFA Club World Cup 2025™ [7] and its continued investment in display innovation suggest strong growth potential. With operations in over 160 countries [1] and a clear focus on high-end display technologies, Hisense appears well-positioned to maintain its market standing in the competitive global TV industry.

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TV market Hisense performance