Ericsson Restructures Executive Team and Market Areas in Europe
Stockholm, Wednesday, 26 February 2025.
Ericsson announces a strategic overhaul to improve operational efficiency in Europe, with Per Narvinger and Jenny Lindqvist assuming new leadership roles, and streamlined market area consolidation.
Leadership Transition and Strategic Appointments
In a significant executive restructuring announced on February 24, 2025, Ericsson has appointed Per Narvinger as Executive Vice President and Head of Business Area Networks, effective March 15, 2025 [1]. Narvinger, who has been with Ericsson since 1997 and joined the Executive Team in 2022, will transition from his current role as Head of Business Area Cloud Software and Services [3]. Jenny Lindqvist, who currently leads the Europe and Latin America business, will succeed Narvinger as Head of Cloud Software and Services [1][2]. These appointments come as Fredrik Jejdling, the long-serving head of Networks, prepares to step down from his position on March 15, 2025, and ultimately leave the company on June 30, 2025 [4].
Market Area Consolidation
The restructuring involves a strategic consolidation of Ericsson’s global market areas, reducing them from three to two [3]. This transformation will create two new market divisions: Market Area Americas, to be led by Yossi Cohen, and Market Area Europe, Middle East and Africa, which will be headed by Patrick Johansson [1]. The consolidation aims to streamline operations and enhance customer experience by combining the previously separate regions of Europe & Latin America, North America, and Middle East & Africa into these two comprehensive market areas [3].
Strategic Rationale and Leadership Commentary
Börje Ekholm, President and CEO of Ericsson, has expressed strong confidence in the new appointments, noting that ‘Per has led a turnaround of Cloud Software and Services’ and praising his ‘deep technological understanding and proven leadership skills’ [1]. Regarding Lindqvist’s appointment, Ekholm highlighted her ‘deep understanding of our industry’ and proven capacity in leveraging technological leadership for customer value [1]. The restructuring decision reflects Ericsson’s commitment to improving operational efficiencies while maintaining strong customer focus [2].
Future Implications and Transition Period
The reorganization marks a significant shift in Ericsson’s operational structure, particularly in how it approaches its European and global markets. Jejdling, who has been with Ericsson since 2006 and served on the executive team since 2017, will remain as an executive advisor during the transition period [3]. Looking ahead, the company aims to focus on key software deliveries and maintain its strong position in strategic markets such as the US, India, and Japan [1]. This restructuring represents Ericsson’s strategic response to evolving market dynamics and its commitment to enhancing operational effectiveness in the telecommunications sector [2].