Samsung Unveils AI-Driven TV Advances at European Tech Seminar
Brussels, Tuesday, 18 March 2025.
Samsung’s new AI-powered TVs, showcased at a European seminar, promise enhanced user experiences with features like Glare Free 2.0 and AI Upscaling, marking a leap in home entertainment.
Market Leadership and Innovation
Samsung’s latest AI-powered TV showcase comes as the company celebrates its 19th consecutive year as the global TV market leader, commanding a 28.3% market share in 2024 [1]. The company’s dominance is particularly notable in the premium segment, where it holds a commanding 49.6% share of TVs priced above $2,500 [1]. The Frankfurt seminar, running from March 18-19, 2025, serves as a platform for unveiling next-generation display technologies aimed at maintaining this market leadership [2].
Advanced AI Features and Display Technology
The 2025 lineup introduces sophisticated AI-driven features including Click to Search, Live Translate, and Quick Remote [2]. The new Neo QLED 4K series incorporates advanced local dimming technology and AI Motion Enhancer, specifically designed to deliver deeper blacks and enhanced HDR accuracy [2]. A standout innovation is the integration of Eclipsa Audio, developed in partnership with Google, marking the industry’s first implementation of IAMF 3D sound technology [2]. These improvements represent significant advancements over previous models, with the S95D series already receiving positive market response for its glare-reduction capabilities and picture quality [3].
The Frame Pro and Lifestyle TV Evolution
Samsung’s commitment to merging technology with lifestyle is evident in The Frame Pro, which now features Mini-LED Local Dimming and provides access to over 3,000 digital artworks [2]. This innovation demonstrates Samsung’s understanding of contemporary living spaces, where televisions serve both entertainment and aesthetic purposes. The Premiere 5, another addition to the lifestyle segment, introduces touch interaction capabilities, expanding its utility for gaming and educational applications [2].
Market Impact and Future Outlook
Samsung’s QLED TV segment has shown remarkable performance, with sales reaching 8.34 million units and securing a 46.8% market share [1]. The company’s OLED TV division has experienced significant growth, achieving a 42 percent year-over-year increase in unit sales [1]. These innovations are protected by Samsung Knox and on-device AI security solutions, though the company notes that AI features will be provided free only until the end of 2025 [4].