ASUS ROG Secures Spot as TIME's World’s Best Brand for 2024
Taipei, Tuesday, 31 December 2024.
ASUS Republic of Gamers (ROG) has been acknowledged by TIME as one of the World’s Best Brands for 2024, highlighting its innovation and leadership in gaming hardware.
Recognition Through Consumer Trust
The prestigious recognition was based on an extensive survey conducted by TIME and Statista, involving more than 22,000 U.S.-based consumers across 66 categories [1][2]. The assessment evaluated multiple factors including brand awareness, social buzz, likeability, usage, and loyalty [1]. This acknowledgment, announced on December 30, 2024 [3], solidifies ROG’s position as a leading force in the Gaming Hardware and Peripherals category [1][2].
Legacy of Innovation
Since its inception in 2006, ROG has consistently expanded its portfolio to include a comprehensive range of gaming products [3]. The brand has demonstrated its commitment to excellence through products like the ROG Zephyrus G14 (2024), which features advanced specifications including AMD Ryzen 7 or 9 CPUs, NVIDIA RTX 4070 GPU, and a 120Hz 2.8k OLED display [4]. As one of the best gaming laptop brands, ROG has earned recognition for its consistent sponsorship of Esports events and players [4].
Future Innovations and CES 2025
ROG is set to showcase its latest innovations at CES 2025, with a virtual launch event titled ‘Unlock the ROG Lab: For Those Who Dare’ scheduled for January 6, 2025, at 8 p.m. PT [1][2]. The brand will host hands-on demonstrations at The Venetian Expo in Las Vegas from January 6-9, 2025, where tech enthusiasts can experience cutting-edge gaming innovations firsthand [1][3]. The showroom will be open on January 6 from 10 a.m. to 5:30 p.m. PT and January 7-9 from 9 a.m. to 5:30 p.m. PT [2].
Market Position and Competition
In the competitive gaming hardware market, ASUS ROG has distinguished itself through its high-performance products and innovative designs [4]. The brand competes with other major manufacturers like Lenovo, whose Legion Pro 7i Gen 9 is currently rated as one of the best gaming laptops overall for 2024 [4]. ROG’s commitment to delivering exceptional products continues to set benchmarks in the industry [3], with plans to introduce even more innovative gaming solutions in 2025 [1].