Chinese Brands Gain Momentum at IFA Berlin 2025

2025-09-10 business

Berlin, Wednesday, 10 September 2025.
With over 700 exhibitors, Chinese firms showcased cutting-edge innovations, highlighting a 91% rise in Mini LED TV sales and record-breaking drone presentations, underscoring their growing European market influence.

Chinese Brands Make a Strong Showing

The IFA Berlin 2025 saw a remarkable presence of Chinese consumer electronics brands, with over 700 exhibitors accounting for more than 30% of the total participation. This substantial representation underscores China’s strategic shift towards expanding its technological and market influence in Europe [6].

Strategic Innovations and Market Penetration

Chinese companies showcased innovations such as Mini LED TVs, AI-enabled robots, and advanced drones. This focus on cutting-edge technology aligns with the Chinese firms’ strategy of shifting from ‘Made in China’ to ‘Created in China.’ Notably, TCL Technology Group reported a 91% increase in Mini LED TV sales in Europe, highlighting the successful penetration and acceptance of their products in the market [8].

Driving Forces Behind Chinese Participation

The surge in Chinese exhibitors at the IFA is partly driven by domestic competition and the need to explore new markets. By participating in global trade shows like IFA, Chinese firms aim to enhance their brand visibility and stay abreast of global market trends. Yang Meng, CEO of Anker, emphasized the importance of innovation in their mission to build a multi-brand technology company [1][8].

Implications for the European Market

The growing presence of Chinese brands at events such as IFA Berlin suggests a potential shift in the competitive dynamics within the European consumer electronics sector. As Chinese companies continue to introduce high-quality, innovative products, European brands may need to adapt by enhancing their own technological capabilities and market strategies to maintain competitiveness [8][10].

sources

consumer electronics IFA Berlin