Huawei Introduces AI-Driven Personalized Experience Agent at MWC 2025
Barcelona, Tuesday, 25 February 2025.
Huawei’s Personalized Experience Agent empowers telecom operators to enhance and monetize user experiences through AI, debuting at MWC 2025 in Barcelona from March 3-6, 2025.
Revolutionary AI Integration in Telecom
Huawei’s latest innovation marks a significant shift from conventional traffic monetization models that have remained largely unchanged for two decades [1]. The Personalized Experience Agent, specifically designed for 5G-A core networks, emerges at a crucial time when traditional connectivity value is declining [3]. This development follows the 2024 establishment of the Intelligent Packet Core Foundry, a collaborative initiative between seven leading operators and GSMA to explore experience monetization applications [1].
Technical Capabilities and Implementation
The system leverages advanced AI capabilities to provide real-time experience assurance through Intelligent Personalized Experience (IPE) technology [3]. In China, early implementations of similar Huawei technologies have demonstrated remarkable success, with the New Calling feature currently serving over 40 million users [4]. The network intelligence components facilitate real-time user experience evaluations, with implementation already underway in several Chinese provinces and nationwide promotion planned for 2025 [4]. Notably, Huawei’s MDAF component integration has already generated significant cost savings, exceeding CNY 10 million for one telecom operator [4].
Industry Impact and Future Prospects
The convergence of 5G-Advanced (5G-A) and AI technologies is ushering in a new era of mobile AI, as evidenced by successful commercial deployments across China, the Middle East, and the Asia Pacific [4]. According to Sabrina Meng, Rotating Chairwoman of Huawei Technologies Co., Ltd., ‘A new age of All Intelligence is coming fast. AI is having a profound impact on every person, home, and industry’ [2]. This perspective is reinforced by industry leaders, with Dr. Ali Taha Koç, CEO of Turkcell, noting that ‘the convergence of AI and telecommunications presents immense opportunities’ [2].
Strategic Implementation Roadmap
Huawei’s strategic rollout includes the expansion of AI Home Hub, launched in Beijing and Jilin in 2024, with plans for deployment across more than 20 provinces by 2025 [4]. The company’s comprehensive approach integrates service intelligence, network intelligence, and O&M intelligence for strategic advancements in telecom operations [4]. Looking ahead, Huawei will showcase these innovations at MWC 2025 in Barcelona, where industry leaders will explore new business models and test enhanced experiences that next-generation networks bring to smart homes [2].