European Online Electronics Market Soars to €112 Billion in 2024
Berlin, Monday, 28 July 2025.
The European online consumer electronics market expanded by 24% in 2024, reaching €112 billion. This growth builds upon changing consumer habits and the prominence of smart devices.
Market Analysis: The Shift to Digital
The European online consumer electronics market reached a staggering €112 billion in 2024, marking a significant 24% growth from the previous year. This remarkable increase underscores the broader trend of digitalization, where consumers increasingly prefer the convenience of online shopping over traditional brick-and-mortar stores. This shift is compounded by the expanding availability of high-tech smart devices and the robust infrastructure of e-commerce platforms, which have been crucial in achieving this growth [1].
Online vs Offline: Changing Dynamics
In contrast to the booming online sector, the combined consumer electronics market, including both online and offline sales, only managed to grow to €215 billion, representing a modest 6.5% increase. Analysts predict that online sales will soon surpass half of the total market revenue, expected to hit approximately €117 billion by the year’s end. This trend has been driven largely by the convenience and accessibility of online marketplaces, which allow for wider product offerings and competitive pricing [2][3].
Emerging Market Trends
Multiple factors are fueling the surge in online electronics. Recommerce, or the sale of refurbished electronics, now accounts for €7.7 billion and is growing at an annual rate of 15%, driven by sustainability trends and consumer demand for cost-effective products [3]. Additionally, technological advancements such as AI, 5G, and IoT continue to enhance product value and consumer interest, further propelling the market upward [4].
Strategic Insights for Market Players
According to industry insights, leading companies are advised to scale their presence on online channels, especially on platforms with significant cross-border capabilities. Additionally, boosting their inventory with sustainable and refurbished products can align their offerings with current consumer preferences. Investment in robust logistics infrastructure is also crucial for supporting cross-border sales, allowing brands to maintain a competitive edge in this rapidly changing environment [3][4].