Hyundai Mobis Debuts Full-Windshield Holographic Display at CES 2025

2024-12-12 product

Las Vegas, Thursday, 12 December 2024.
Hyundai Mobis unveils a pioneering full-windshield holographic display, enhancing driver safety and experience, co-developed with ZEISS, slated for mass production by 2027.

Revolutionary Display Technology

Set to debut at CES 2025 from January 7-10 in Las Vegas [1][5], Hyundai Mobis’s groundbreaking holographic windshield display represents a significant leap in automotive visualization technology. Co-developed with ZEISS, this innovative system projects critical driving information across the entire width of the windshield [1], enhancing driving visibility through augmented reality integration. The technology will first appear in Kia’s EV9, with mass production scheduled to begin in 2027 [5].

Advanced Human-Centric Features

The system goes beyond traditional displays by incorporating a sophisticated Human-Centric Interior Lighting technology featuring 32 situational modes [1][6]. This adaptive system is designed to reduce driver stress and enhance the overall driving experience [5]. Additionally, the innovative M.Brain technology utilizes brainwave analysis to monitor driver attention levels in real-time, providing crucial alerts for drowsiness or inattention [1][6].

ZEISS Partnership and Innovation

ZEISS, a global leader in optical solutions [4], brings its expertise in Multifunctional Smart Glass technology to this collaboration. Their contribution enables nearly 100% transparency in the display while maintaining precise detection and monitoring capabilities [2]. This partnership has already garnered recognition, with ZEISS receiving ‘Best of Innovation’ and ‘Honoree’ awards at CES 2025 for their groundbreaking Holographic Transparent Camera technology [4].

Strategic Growth and Future Vision

This showcase marks Hyundai Mobis’s tenth consecutive appearance at CES [6], underlining the company’s commitment to technological innovation. As part of their expansion strategy, Hyundai Mobis aims to increase their sales to global automakers to 40% of core parts by 2033 [6]. The company is also taking steps to attract top talent, planning to invite 40 international engineering students from prestigious institutions like MIT and Stanford to CES 2025 [6].

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holographic display automotive innovation