Ganzin Introduces AURORA IIS Eye-Tracking at CES 2025 to Boost Automotive Safety
Las Vegas, Friday, 27 December 2024.
Ganzin’s AURORA IIS technology aims to improve driver safety by preventing distractions and enhancing navigation, aligning with European standards in automotive electronics.
Revolutionary Compact Design
Ganzin’s AURORA IIS represents a significant advancement in eye-tracking technology, featuring an ultra-compact design with one NPU, two eye sensors, and two IR LEDs [1]. The system’s remarkable specifications include NPU dimensions of just 2.3 x 5.6 mm and eye sensors measuring 1.6 x 1.6 x 2.3 mm, while maintaining power consumption under 100 mW [1]. This miniaturization breakthrough positions the technology perfectly for automotive integration, where space efficiency is crucial.
Market Growth and Safety Regulations
The timing of AURORA IIS’s introduction is strategic, as the eye-tracking market is projected to grow from USD 913.6 million in 2023 to USD 4.9 billion by 2030 [2]. This growth aligns with upcoming European regulations, as Driver Monitoring Systems (DMS) will become mandatory in new vehicles starting in 2026 [3]. The technology’s implementation is particularly significant given that AI-driven safety features have demonstrated the potential to reduce crash rates by up to 40% [4].
Industry Partnerships and Implementation
The automotive sector is witnessing increased collaboration in eye-tracking technology development, as evidenced by recent industry movements. Mitsubishi Electric Mobility’s recent 40.0 million GBP investment in Seeing Machines [3] demonstrates the industry’s commitment to advancing driver monitoring systems. These partnerships are crucial for developing comprehensive safety solutions that combine eye-tracking with state estimation technologies for detecting driver drowsiness and potential health issues [3].
Future Implications and Market Impact
As the technology prepares for its showcase at CES 2025 [1], AURORA IIS represents a crucial step in advancing automotive safety systems. The solution’s energy efficiency and compact design address key industry requirements for seamless integration into modern vehicles. With the global eye-tracking market showing strong growth potential and a projected CAGR of 26.0% from 2024 to 2030 [2], Ganzin’s innovation is well-positioned to capture a significant share of the automotive safety technology market.