Geely Chairman Embraces AR Technology with Innovative Presentation
Shanghai, Saturday, 29 March 2025.
Eric Li of Geely captivated the audience by using AR glasses at a major investment conference, demonstrating the firm’s ambitions to lead in immersive technological integration.
Revolutionary Presentation Technology
At the 2025 Shanghai Global Investment Promotion Conference on March 25, Eric Li demonstrated the practical application of augmented reality in business presentations by utilizing StarV Air2 smart glasses, which projected his speech script in real-time and synchronized with his speaking pace [1]. The conference proved to be a significant gathering, attracting more than 500 domestic and foreign enterprises and resulting in over 580 major project signings with investments exceeding 1.1 trillion yuan [1].
Market Leadership and Technical Innovation
The StarV Air2 glasses, developed by Geely’s subsidiary Meizu, have achieved remarkable market success since their launch in September 2024, capturing 41.5% of China’s AR glasses market share in Q1 2025 [1]. The product’s capabilities extend beyond simple presentation tools, featuring AI real-time translation, AR navigation, and AI meeting assistant functions, while also integrating with major AI models [1]. With over 50,000 units sold across two generations [7], the technology demonstrates strong market validation.
Global Expansion and Ecosystem Integration
Meizu’s expansion strategy has gained significant momentum, with the company recently entering key markets including Vietnam, the Philippines, Indonesia, Sri Lanka, and Australia in Q1 2025 [3]. The company’s integration of AR technology extends into the automotive sector, with Flyme Auto now supporting 22 car models and achieving total sales exceeding 600,000 vehicles [3]. This comprehensive ecosystem approach positions Geely at the forefront of the rapidly growing global smart glasses market, which is projected to expand by 18.3% year-on-year to reach 12.1 million units by 2025 [7].
Strategic Investment in Shanghai Operations
Demonstrating commitment to technological advancement, Geely has announced plans to expand its Shanghai-based workforce by 25%, aiming to reach 10,000 personnel [7]. The company’s chairman has emphasized Shanghai’s role as an ‘accelerator’ for Geely’s technological development and global expansion, with current employment already exceeding 8,000 personnel [7]. This strategic focus on research and development in autonomous driving, new energy vehicles, and smart products reinforces Geely’s position as a leader in automotive innovation [7].